Conscious consumerism
Guðrun & Guðrun responds to fast fashion with slow clothing that knits together the stories of the women who create them and the natural materials that shape them. Each piece is designed to be cherished for a lifetime or more — beyond trend, and easily cared for and repaired — a testament to its quality and significance.
Our Journey
Timeless threads
The Sheep Islands
The Faroe Islands, or "Føroyar," meaning "Sheep Islands," traces its name back to Old Norse origins. Legend has it that sheep arrived even before the Vikings. Today, sheep still roam freely across our hills and valleys, and their population outnumbers our people.
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Reviving a Legacy
Guðrun & Guðrun was founded to reclaim the rich heritage of Faroese knitting. Using unique techniques like “whisper knitting,” we blend tradition with innovation, and we extend the spirit of the Faroes to others around the globe.
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Working with Women We Love
Guðrun & Guðrun products are hand-knitted by women in the Faroe Islands, Jordan, and Peru. We know them all by name. Our aim is to restore integrity and decency to fashion by honoring their contributions and ensuring they remain well-treated, well-trained, gainfully-employed, and fairly-paid.
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